Help customers find the right product and buy with confidence.
E-commerce Product Design
We design connected e-commerce journeys from discovery and comparison to checkout, fulfilment and repeat purchase.
The challenge
Conversion depends on more than the checkout button.
Customers need to understand the product, judge whether it fits, trust the seller and know what will happen after payment. Friction earlier in the journey often appears later as abandonment or returns.
What we commonly improve
Navigation, search and filtering
Product-listing pages
Product-detail information
Comparison and decision support
Variants, availability and personalisation
Basket and saved items
Checkout and payment
Delivery and collection options
Accounts and order management
Returns, refunds and support
Recommendations and repeat purchase
Merchant and catalogue tools
How we approach commerce UX
A focused process, from evidence to launch.
Choose the right starting point
Relevant services
For products with traction
Improve a weak journey
Use Conversion & UX Flow Optimization for onboarding, activation, checkout or another flow with measurable drop-off.
For pre-launch founders
Design the first release
Use MVP Product Design to define scope and create a testable, development-ready product.
For teams shipping weekly
Ship a new feature
Use Product Feature Design to resolve workflows, interface states and engineering details before development.
For teams without in-house design
Add ongoing design capacity
Use the Product Design Subscription for a continuing roadmap of features and improvements.
Some examples
Page redesign - UX
Helping Shoppers Buy with Confidence
New user platform - UX/UI
Making Workshops Easier to Discover and Book
New feature - UX/UI
A Better Way to Find and Purchase Event Tickets
Questions founders actually ask us.
