How we work
Understand the problem
We don’t jump into screens. We start with clarity.
We dig into your product, your market, and your users. If there’s a doc, a Notion page, or just a half-baked idea in your head, that’s enough to begin. We ask questions to surface what matters:
What are users trying to do?
Where are they getting stuck?
What would success look like?
We turn all that into a clear understanding of what we’re solving, not just what needs to be designed, but why.
This step often uncovers misalignment across teams before it becomes costly.
Map the experience
Design isn’t just screens; it’s how people move.
We sketch the full journey:
What happens before the product?
What are the key user decisions?
Where are the drop-off points?
You’ll get user flows, wireframes, or clickable prototypes, depending on the project. We care about the big picture and the little edge cases equally.
Less guessing, fewer revisions, and a product that actually makes sense from start to finish.
Craft the interface
We care about making things clear, not just pretty.
We design interfaces that feel simple, even if the logic behind them isn’t. Buttons where users expect them. Inputs that explain themselves. Microcopy that saves support tickets.
We work within your design system if you have one; if not, we create the foundations (type, colors, spacing, components) so your product can scale cleanly.
Clean, modern UI that doesn’t just look nice in a portfolio, it works in the wild.
Collaborate & ship
We’re not handing off to disappear, we stay involved.
Once the design’s ready, we record Looms, add comments, and work with your dev team to make sure nothing gets lost in translation. We use whatever tools you already use, Figma, Slack, Trello, Notion, Linear, etc. No forcing our own process.
And we’re not precious. If something doesn’t work, we change it. Fast.
You won’t wait for a "design presentation"; you’ll get real, shippable work.
Frequently asked questions
