UX design for product flows that leak revenue.

Users are reaching your product, but too many leave before they activate, upgrade or complete a key task. Our UX design team finds the friction, redesigns the journey and helps you measure what improves.

For SaaS and digital products with real users and room to grow.

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The problem

More traffic will not fix a journey that loses people.

Drop-off is rarely caused by one ugly screen. It usually comes from unclear expectations, unnecessary steps, missing feedback or a flow that no longer matches how the product has evolved.

We look across the whole journey—from the first click to the moment users receive value—so your team can fix the right problem instead of redesigning on instinct.

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What we can improve

We improve the experiences that create, convert and retain users.

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Signup and account creation

User onboarding and activation

Checkout and upgrade flows

Trial-to-paid conversion

Mobile and responsive journeys

Forms, empty states and error recovery

Feature adoption

Forms, empty states and error recovery

What you get

Evidence before opinions

We review product analytics, support themes, recordings, research and the existing interface to identify where users struggle and why.

Designs engineers can build

Every important state, rule and edge case is considered. We work directly with your engineers through handoff and implementation.

A clearer end-to-end flow

You receive redesigned journeys, screens and interaction states—not a collection of disconnected visual changes.

A way to measure the result

We define the behaviour and metrics to watch after launch, so the redesign can be evaluated rather than merely admired.

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Man using a phone in an office
How it works

A focused process, from evidence to launch.

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1. Diagnose

We agree on the business goal, review the evidence and map the current journey.

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1. Diagnose

We agree on the business goal, review the evidence and map the current journey.

2. Prioritise

We identify the highest-impact friction and define what the redesigned flow needs to achieve.

2. Prioritise

We identify the highest-impact friction and define what the redesigned flow needs to achieve.

3. Design and test

We prototype the new experience, pressure-test important decisions and iterate with your team.

3. Design and test

We prototype the new experience, pressure-test important decisions and iterate with your team.

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4. Ship and learn

We prepare development-ready designs, support implementation and help you review the result after launch.

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4. Ship and learn

We prepare development-ready designs, support implementation and help you review the result after launch.

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Deliverables

Everything you need, ready to put into action.

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Learn More

  • UX and conversion audit

  • Current-state journey map

  • Prioritised opportunity list

  • User flows and wireframes

  • High-fidelity UI designs

  • Clickable prototype

  • Responsive states and edge cases

  • Developer handoff and implementation support

  • Measurement recommendations

Is this right for you?

This service is a strong fit if you:

  • Already have users or meaningful traffic,

  • Know an important flow is underperforming

  • Want to improve it without rebuilding the entire product.

It is not the right starting point if you are:

Still defining the product from scratch.
For that, see our MVP Product Design service.

Questions founders actually ask us.

Analytics help, but they are not a requirement. We can also work with support conversations, interviews, sales feedback, usability testing and a structured expert review.

No responsible designer can guarantee a number before testing. We can identify likely causes of friction, design a stronger experience and define how to measure its effect.

Only when the evidence supports it. Most engagements focus on one high-value journey first, which reduces risk and helps your team ship sooner.

Yes. We can use and extend your current system, or document the components required for the redesigned flow.

Both. If you already have branding (logo, colors, fonts), we can build on that and apply it consistently across your materials. If you’re starting from scratch or want a refresh, we can also help define a new visual direction.

We offer two ways to work together: hourly support or fixed-price monthly plans tailored to your team size. If you're not sure what fits best, we’ll scope your needs together and help you choose the setup that gives you the right amount of flexibility and hands-on support.

Yes, absolutely. You can start with one or two items -like the website or a pitch deck- and expand as needed. No pressure to commit to everything at once.

It depends on the scope. Smaller tasks can be done within a few hours, while more complex projects may take a few weeks. Once we’ve seen the full picture, we’ll share a rough timeline.

Yes! We handle things like pitch decks, one-pagers, social media posts, product demo videos, invoice templates, and more. If it’s visual and needs to look sharp, we can help.

We mostly use Slack for day-to-day communication, Loom videos for async handoffs and walkthroughs, and Figma comments for design feedback. If needed, we can also hop on quick calls. We’re flexible with tools; whether it’s Jira, Trello, or Linear, we’ll fit into whatever workflow you prefer.

Just send over your current materials and let us know what you'd like to focus on first. Once we align on the priorities, we’ll set up a simple contract and we can get going.

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Studio Scale

Find out where users are getting stuck.

Book a free 15 minute call. We will review the flow with you and explain what we would investigate first; even if we do not work together.

Let's Talk

Book a call

Woman wearing a smartwatch
Studio Scale

Find out where users are getting stuck.

Book a free 15 minute call. We will review the flow with you and explain what we would investigate first; even if we do not work together.

Let's Talk

Book a call