Ulooksogood
January 2024
New mobile app design
Designing a Cycle-Based Wellness Coach
U Look So Good is a cycle-based wellness app that helps women connect with their bodies through personalized nutrition, movement, and mood guidance. 🌿
The app transforms traditional cycle tracking into a holistic wellness experience — offering actionable insights and affirmations tailored to each phase of the menstrual cycle.
This was a 0 → 1 project.
I led product design, collaborating closely with an illustrator to create a visual and emotional experience that feels both empowering and approachable.
The Challenge
Most cycle-tracking apps focus on data, not the person.
They log symptoms, but rarely offer support that adapts to a user’s mood, energy, or mental state.
Our challenge was to answer a simple yet powerful question:
How can we make women feel good about their bodies on every day of their cycle?
We needed to design:
A cycle-aware journey that celebrates every phase; follicular, ovulation, luteal, and menstrual.
A visual and tonal system that adapts with each stage, from color palettes to affirmations.
A friendly experience that educates without overwhelming.
Approach
We started by mapping the emotional and physical patterns that repeat through the menstrual cycle.
Each phase became a theme, not just in content, but in UI, illustration style, and tone of voice.
For example:
Follicular phase: Uplifting blues and energetic language: “Your body is gearing up for ovulation.”
Ovulation phase: Bright greens and confidence-driven affirmations: “You’re glowing, and it shows.”
Luteal phase: Calming yellows with empathy-driven prompts: “Be gentle with yourself today.”
Menstrual phase: Soft reds and nurturing guidance: “It’s time to rest and restore.”
The visual system mirrors how users feel throughout their cycle and guiding them with compassion and rhythm.
Key Features
1. Personalized Daily Feed
Each morning starts with a personalized note: “Good morning, Sevgi!”
Users see their current phase, day count to the next period, and tailored wellness tips.
2. Smart Affirmations
Daily affirmations celebrate progress and emotional balance; combining science and empathy.
3. Log & Learn System
A clean calendar view lets users log symptoms, moods, and patterns. Insights evolve as the app learns more about them.
4. Adaptive UI Themes
The UI color and illustration style shift dynamically with each phase, making every interaction feel alive and human.
Brand & Visual Language
We partnered with an illustrator to build a friendly, confident, and body-positive identity.
The characters reflect real emotions from energetic mornings to reflective moments and helping users see themselves in the app.
The typography and palette were intentionally soft yet vivid, balancing calmness with motivation.
The tone of voice blends science-backed advice with positive reinforcement, turning each phase into an opportunity for self-care.
Results & Impact
A fully realized 0→1 product, ready for market launch
A visual system that reflects hormonal and emotional cycles naturally
A consistent brand language that empowers, educates, and connects
Featured on app stores with positive early feedback like:
“I’ve never felt better on my period.”
“Even my cramps got better!”
Reflection
Designing U Look So Good wasn’t just about cycle tracking. It was about reframing how women experience their bodies.
We built not just an app, but a companion that says what every woman deserves to hear:
“You look so good — every day.”
