Artisse AI
May 2024
Redesign of the mobile app - UX/UI
Redefining AI Creativity for Everyone
Artisse is an AI-powered photo creation platform that allows users to generate realistic photos of themselves using AI; styled, themed, and customized down to the finest detail.
As the product designer, I was responsible for reimagining the app’s user experience; transforming it from a technical tool into a creative, community-driven platform that empowers users to craft, discover, and share their AI personas with ease.
The Challange
AI image generation had reached mass popularity but with it came complexity.
Users were intrigued by the technology but often overwhelmed by prompt engineering, confusing interfaces, and inconsistent results.
Artisse aimed to bridge this gap:
How can we make AI photography feel as simple and inspiring as using a camera app but 100x more creative?
We needed to design an experience that was:
Intuitive for first-time users exploring AI-generated photography
Inspiring, encouraging discovery and personal expression
Scalable, supporting community features, AI personas, and new monetization paths
The Approach
Our goal was to elevate discoverability and creative flow.
We designed each step of the journey to feel playful, guided, and rewarding; removing friction without sacrificing creative depth.
1. Home & Discovery
The redesigned home page puts inspiration at the forefront.
Users can explore trending theme packs, seasonal highlights, and personalized recommendations.
A single tap on “Create for 30” launches a generation session and turning curiosity into instant creation.
2. Crafting Prompts
To make prompt creation approachable, we introduced the “Craft Your Prompt” interface; a visual assistant that lets users mix backgrounds, moods, poses, and lighting, without writing complex text.
The prompt editor blends flexibility for power users with clarity for beginners, helping everyone craft the perfect AI photo description.
3. Theme Packs
We restructured the generation system into Theme Packs and curated sets of 10 photos tied to a specific aesthetic or story (e.g. “All About Balloons”, “Studio Portraits”, “Around the Globe”).
Each pack feels like a personalized photoshoot; colorful, cohesive, and ready to share.
4. Community
The redesigned community flow encourages publishing, feedback, and recognition; turning users into creators.
Visual & Interaction Design
Artisse’s visual identity is vibrant, modern, and fluid; capturing the blend of art and technology at the heart of the product.
Gradients mirror creative energy, while clean layouts keep focus on what matters: the photos.
We maintained visual hierarchy across multiple content types (AI generations, community posts, and prompt templates) to ensure clarity in a visually rich environment.
Microinteractions and animations reinforce delight from smooth transitions between tabs to celebratory visuals when publishing a prompt.
Impact
The new design helped reshape Artisse into a playful yet professional creative tool, balancing power and simplicity.
Results include:
Increased user retention through guided creative flows
Higher engagement with theme packs and community prompts
A stronger emotional connection between users and their AI personas
Reflection
Designing for AI creativity is about translating imagination into experience.
With Artisse, we built more than a photo app, we created a space where technology meets identity.
A place where users can say:
“This is me but reimagined through art.”
