Replicate Labs
December 2024
Redesign of the platform - UX/UI
A New UX for a Smarter, Human-Like AI Coach
Replicate Labs is an AI-powered learning and coaching platform designed to help teams grow with clarity. After years of experimentation, they found product-market fit in a completely new direction; turning their tool into an AI coaching companion.
The pivot came with a big question:
How do you create a journey that feels human, not robotic?
That’s where we came in.
Replicate Labs had a powerful backend, loyal early users, and a bold new vision. But their existing product didn’t support the AI coaching model they were shifting into. They needed:
A fully redesigned user journey, centered around coaching
A new look & feel that felt personal, confident, and calm
A flexible design system for a responsive B2B SaaS platform
UX thinking that makes AI feel helpful, not overwhelming
Our Solution
We helped Replicate Labs evolve into a smart, responsive coaching experience; one that feels like working with a real mentor, not a machine.
Brand & Visual Language
A confident, modern look that balances intelligence with warmth.
New User Journey
Mapped the full experience around how a real coach would guide progress, not just features, but emotional flow.
Modular Design System
Built a system that scales across web and mobile, ready for fast iteration.
UX Patterns for AI Coaching
Created simple, human-friendly flows for prompts, learning paths, feedback, and reflection moments.
Responsiveness by Default
Every screen and component was built for seamless use across desktop and mobile.
Results & Impact
• A fully reimagined core product, built around the new AI coaching model
• Higher user clarity and confidence through a more human UX
• A modular system that supports scale and experimentation
• A brand that matches the product’s ambition.
